An Illustrated Facebook campaign designed to get everyone wondering: “What’s inside the Big Prize Surprise?”
Four big red Coca-Cola containers mysteriously appeared across Australia. It’s revealed that they contained a total of $1,000,000 in prizes, and a correct guess is all it took to win. As the country started talking, Coke wanted to keep the buzz alive, so it was my task to amplify the social component of this campaign with some humorous and engaging illustrations.
12 Local celebrities; footy players, TV hosts, musicians, and actors were all asked to have a guess at what might be inside each of the big red boxes. Fanciful, impractical, or just plain ridiculous, the celebs each had their turn in deducing the contents of the boxes. It was my job to take this information and display it in an engaging manner.
From a “giant glitter cannon that fires rainbow unicorns” to a “remote-controlled, pop-up wardrobe” the celebrity guesses were fun and child-like. The campaign coinciding with Coke’s call to “open happiness” and so a highly cartoony illustration style was chosen to best reflect the tone of the piece.