Client: Cherry Ripe
Titled 'Feeding the soul since 1924', the campaign’s vision was to showcase those moments you create for yourself to enjoy a Cherry Ripe, uninterrupted.
The animatic had to convey universal appeal, starring a female protagonist through the decades. Along the way our hero gets lost in a pure moment of 'me time' with a Cherry Ripe while listening to music, highlighting Cherry Ripe as a little moment of indulgence that feeds the soul. Neil Diamond's legendary 'Cherry Cherry' provides the perfect soundtrack for the final TVC.
Audrey Green, Cherry Ripe marketing manager: "The new commercial is a great way to remind people that Cherry Ripe has been providing Australians with an intimate 'me' moment for 90 years.