Three new super-powered character designs and a comic book story to introduce Oticon’s new range of hearing aids.
Representing Oticon’s three new hearing aid products; the powerful and courageous Dynamo, the beautiful and mighty Plus Power, and the kid hero Sensei, all powered by Oticon’s BrainHearing technology.
These heroes and their unique powers needed to represent the unique capabilities of the hearing aids that they each embodied. Dynamo’s super fast processing speed gives his heroic equivalent supersonic flight, the discreet design of the Plus Power means that the heroine version can shrink in size and still maintain the power of a giant.
Secondary characters like the de-powered Soft Speech and the villainous Feedback were created to further develop the exciting world of Oticon’s BrainHearing technology.