An overhaul of Fuller’s pump clips for their seasonal ale calendar.
Fuller’s calendar comprises 16 beers in both cask and keg format. These beers stylistically define each season, from the fresh zesty flavours of Spring, to the warm, familiar flavours of Winter.
The art that described these ales was logical when viewed alone, but incoherent when viewed together. Fuller’s was looking to refresh it’s line of seasonal ales, requiring a consistent style to bring the range together.
In collaboration with design firm Thirst we created a modern, house style for the calendar using a limited colour palette teamed with a bold, contemporary line.
Spring Sprinter, Summer Ale, Red Fox, and Old Winter Ale make up the season staples and we remained mindful of the previous imagery to inform our updated style.
The resulting clean, modern designs now help to move the Fuller’s brand forward, yet retain the brewery’s rich history and tradition.
Illustration by Billmund
Design by Thirst