Client: Janssen
Janssen’s mission is to make the most fundamental change in the way diseases are managed. They have a leading portfolio of solutions that can alleviate, contain or cure some of the world’s most serious conditions and diseases.
Janssen needed help to make their pharmaceutical company appear friendly and warm to the average consumer. They wanted to become appealing to new shareholders/investment opportunities.
Merging the imagery from research facilities with scenes from everyday life created a concept that showed Janssen to be a supportive company. The storyboards showed that they are always busy behind the scenes, keeping us all healthy and safe through their work.