Client: Shine America
‘Million Dollar Dog’ was a gameshow concept. It was important to make the gameshow scenes very dramatic, so we went with a lot of contrast - a lot of black ink and stark lighting.
To sell the idea of the show, the pitch illustrations needed to tell the story of each episode, and be fun and exciting and full of action.
Each shot of the owner and dog, from the beginning leading up to winning the prize money needed to be emotional and climactic, to give the impression that the show would be full of highs and lows and big drama.