Client: Telstra
Eight sales managers were tasked with unlocking the ‘super-power’ potential in their sales staff, so Telstra set the task to create the super identities of these eight super-managers.
The sales managers needed to retain their work attire; their sharp business suits would need to be endowed with special powers and the requisite mask to portray them as new age superheroes with style.
The Telstra style guide links different colours on the visible light spectrum to different business areas, and these colours were to be incorporated in the unique design of the super eight. Each manager was dealt a superhero codename and from this I created a unique character design and superhero pose.